Values are essential to every organisation. They ensure that a company always acts consistently with its core beliefs. At Kinela, our values guide us in times of uncertainty and have led us to our greatest accomplishments. When we are met with a fork in the road, we turn to our values to show us how to act with the best interest of our clients, our team, and our goals in mind. When you work with Kinela, you’ll feel assured to know that our team is always led by courage, empathy, integrity, ambition and generosity.
Defining our values
To define our values, we asked the experts: our team and our customers. We started our creative process by gathering every member of our team together. We brainstormed how we could encapsulate the spirit of Kinela in words. We discussed why we’re passionate about working for Kinela, and why we act the way we do. We asked some of our customers including Ricky, Martha, and Laura, about their experience with Kinela. We talked to them how our team makes them feel. We wanted to know who we are to the people who are the most important to us.
Throughout this process, we brainstormed hundreds of words trying to capture who we are as a company. Sorting through all of the options, we saw patterns emerging. We discovered five primary themes: courage, empathy, integrity, ambition, and generosity. We think these values best embody the character of our company and our people. We’re proud of our values.
What our values mean to our team
Lead with courage
Act with integrity
Driven by ambition
Respond with generosity
As you can see, our values inform the way we live out our mission and everything we do.